Middlebury Block Party on August 2, 2017

I had so much fun doing a pop-up store in Middlebury Mountaineer last week! It was celebrating downtown Middlebury stores weathering the train bridges construction for three weeks. 

I gave away a ton of free samples and met many excited customers.Thank you Steve Atocha, BMP and my Middlebury Community!

Susan at Middlebury Mountaineer Pop up at Middlebury Mountaineer

Caroline's Dream pop up store

Susan Shashok
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Countdown to Vermont Gran Fondo 2017

Countdown to Vermont Gran Fondo 2017

Vt gran fondo

 

Three days until free samples of my chamois cream go out for all 370+ participants in the gift bags. Come say hi to myself & riding buddy, Dennis as we navigate the piccolo course. See you at the after party!

Susan Shashok
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Vermont Gran Fondo is coming!

Vermont Gran Fondo is coming!

Written by Addison County Chamber of Commerce  - June 14, 2017


Middlebury, Vermont—For the first time in its four years of welcoming riders from around the globe to Addison County’s world-class cycling routes, the Vermont Gran Fondo will invite cyclists to literally ride into the event’s après-ride party.

Woodchuck Cider House at 1321 Exchange Street in Middlebury will be the staging ground for the Fondo’s start and finish on Saturday, July 1—and, from 2 to 7 p.m., the site of live music, farm-sourced food, and craft-brewed beverages.

Vermont Gran Fondo

As part of the event’s registration fee, Vermont Gran Fondo registrants will receive tokens to redeem for food and drink. But friends and family, are welcome to join them and, if they’d like to share in what’s available, pay cash.

Food purveyors will include the internationally inspired tacos of Caja Madera Food Truck; the pan-Asian delicacies of Thai at Home; homegrown pies from the NOFA-VT Pizza Oven; and the farm-to-spoon sweetness of LuLu Ice Cream.

In addition to hosting and Gran Fondo founding sponsor Woodchuck Cider, two other local establishments, Lincoln Peak Vineyard (wine) and the Drop-In Brewery (beer), will be vending. Non-alcoholic drinks will be available too.

Shane Murley and his six-piece band will provide music in support of the mellow, cool-down vibe.

Riders who want to scrub up before enjoying the après-ride party can take a complimentary shower until 5:30 p.m. at Vermont Sun Fitness Center, just a few pedal strokes away at 812 Exchange Street. And a hose in front of the Cider House will be available for cleaning bikes post-ride.

Registration fees are $125 for the Gran route; $115 for either of two Medio routes (difficile and facile); $80 for the Piccolo route—but rates will increase on June 16th to $140, $130, $85 respectively. In addition to après-ride food and drink, participants receive professional ride-day photography, SAG and mechanical support en route, well-stocked rest stops, and a Klean Kanteen stainless steel cup. Riders who upload their climb times to Strava will also have a chance to win KOM and QOM honors.

A gran fondo is a one-day bicycle event, first popularized in Europe, that emphasizes participation over competition. It’s typically characterized by a festive atmosphere, camaraderie, and post-ride food and drink.

For more information and to register, go to www.VermontGranFondo.com.

Event Sponsors

The Vermont Gran Fondo wouldn’t be possible without founding sponsors bMighty2 and the Addison Independent; and event sponsors Addison County Chamber of Commerce, Caroline’s Dream, DrinkMaple, Frog Hollow Bikes, Hammer Nutrition, November Bicycles, RAD Innovations, Schneider & Palcsik Injury Lawyers, VBT Bicycling and Walking Vacations, Vermont Coffee Company, Vermont Ski+Ride Magazine, Vermont Sports Magazine, Vermont Sun Fitness Center, and Woodchuck Hard Cider and the. Support is also provided by the Vermont Department of Tourism and Marketing.

About the Vermont Gran Fondo Organizers

The Vermont Gran Fondo is produced by Cycle Addison County, Inc., which is chartered to support cycling in the region through programming, education, infrastructure and equipment. Its members include cycling enthusiasts and athletically inclined tourism and business development representatives.

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Susan Shashok
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Middlebury Natural Foods Co-op Harvest Festival

Middlebury Natural Foods Co-op Harvest Festival

 Saturday Sept 17th

Noon - 3 pm

Middlebury Natural Foods Co-op

Come join me for music, food & fun at this popular event. I won't be selling products (you can buy inside the store). 

Instead, I will have tester jars open, answer questions and give away free samples of Deodorant and Peppermint Forest Foot Cream

Susan Shashok
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Vermont Farm to Fork Fondo - 2016

Vermont Farm to Fork Fondo - 2016

Last Sunday was the Vermont Farm to Fork Fondo where Caroline's Dream set up a vendor booth and I cycled the smaller, 35 mile course. I am very proud to partner with Farm to Fork and gave away 500 Maple Lip Balms to all participants. It was a great day to ride and I am grateful to my events team for working from 5am - 7pm!

The Farm to Fork Fondo series is designed to bring awareness to, support and celebrate this symbiotic relationship between cyclists, farms and beautiful landscapes. All of the funds raised for the Fondo Volunteer Competition is donated to local farms and farm organizations. That means at the end of each Fondo, checks help local farmers with projects like building a new farm stand or creating a new website, and to help local organizations advance their causes like preserving the county's beautiful pastoral open space.


- Susan Shashok

 

 

Susan Shashok
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Gina Bullard from WCAX was here!

Gina Bullard from WCAX was here!

Gina Bullard WCAX Made in Vermont
It was a big day here - Gina Bullard from WCAX came to tape a segment of her Made in Vermont Show! Lots of action shots of me making product, a nice interview and some bonus footage of me riding Caroline's Cruiser. So much fun!
Susan Shashok
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Middlebury 5-0  Interview

Middlebury 5-0 Interview

The owner of Caroline’s Dream, a local handcrafted skincare product
business, and the Director of the Addison County Economic Development
Corporation collaborate in this wonderful show about community-oriented
entrepreneurship and a revolutionary approach to business funding. Susan
talks about her paleo-friendly, locally-rooted business model. She
introduces her Yuba delivery bicycle (a truly magnificent specimen),
partially funded through a Clean-Energy Grant awarded by the ACEDC. These
engrossing and articulate women go on to explain how Caroline’s Dream is
planning to expand through a Kiva Zip loan – an innovative funding
mechanism poised to transform small business lending and the fabric of
economic development.
Recorded 3/24/16.
Susan Shashok
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Love is a beautiful thing

Love is a beautiful thing

"Real isn't how you are made,' said the Skin Horse. 'It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.'
'Does it hurt?' asked the Rabbit. 

'Sometimes,' said the Skin Horse, for he was always truthful. 'When you are Real you don't mind being hurt.' 

'Does it happen all at once, like being wound up,' he asked, 'or bit by bit?' 

'It doesn't happen all at once,' said the Skin Horse. 'You become. It takes a long time. That's why it doesn't happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand."
- The Velveteen Rabbit

Happy Valentine's Day!

 
Susan Shashok
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