Middlebury Block Party on August 2, 2017

I had so much fun doing a pop-up store in Middlebury Mountaineer last week! It was celebrating downtown Middlebury stores weathering the train bridges construction for three weeks. 

I gave away a ton of free samples and met many excited customers.Thank you Steve Atocha, BMP and my Middlebury Community!

Susan at Middlebury Mountaineer Pop up at Middlebury Mountaineer

Caroline's Dream pop up store

Susan Shashok
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Countdown to Vermont Gran Fondo 2017

Countdown to Vermont Gran Fondo 2017

Vt gran fondo

 

Three days until free samples of my chamois cream go out for all 370+ participants in the gift bags. Come say hi to myself & riding buddy, Dennis as we navigate the piccolo course. See you at the after party!

Susan Shashok
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Vermont Gran Fondo is coming!

Vermont Gran Fondo is coming!

Written by Addison County Chamber of Commerce  - June 14, 2017


Middlebury, Vermont—For the first time in its four years of welcoming riders from around the globe to Addison County’s world-class cycling routes, the Vermont Gran Fondo will invite cyclists to literally ride into the event’s après-ride party.

Woodchuck Cider House at 1321 Exchange Street in Middlebury will be the staging ground for the Fondo’s start and finish on Saturday, July 1—and, from 2 to 7 p.m., the site of live music, farm-sourced food, and craft-brewed beverages.

Vermont Gran Fondo

As part of the event’s registration fee, Vermont Gran Fondo registrants will receive tokens to redeem for food and drink. But friends and family, are welcome to join them and, if they’d like to share in what’s available, pay cash.

Food purveyors will include the internationally inspired tacos of Caja Madera Food Truck; the pan-Asian delicacies of Thai at Home; homegrown pies from the NOFA-VT Pizza Oven; and the farm-to-spoon sweetness of LuLu Ice Cream.

In addition to hosting and Gran Fondo founding sponsor Woodchuck Cider, two other local establishments, Lincoln Peak Vineyard (wine) and the Drop-In Brewery (beer), will be vending. Non-alcoholic drinks will be available too.

Shane Murley and his six-piece band will provide music in support of the mellow, cool-down vibe.

Riders who want to scrub up before enjoying the après-ride party can take a complimentary shower until 5:30 p.m. at Vermont Sun Fitness Center, just a few pedal strokes away at 812 Exchange Street. And a hose in front of the Cider House will be available for cleaning bikes post-ride.

Registration fees are $125 for the Gran route; $115 for either of two Medio routes (difficile and facile); $80 for the Piccolo route—but rates will increase on June 16th to $140, $130, $85 respectively. In addition to après-ride food and drink, participants receive professional ride-day photography, SAG and mechanical support en route, well-stocked rest stops, and a Klean Kanteen stainless steel cup. Riders who upload their climb times to Strava will also have a chance to win KOM and QOM honors.

A gran fondo is a one-day bicycle event, first popularized in Europe, that emphasizes participation over competition. It’s typically characterized by a festive atmosphere, camaraderie, and post-ride food and drink.

For more information and to register, go to www.VermontGranFondo.com.

Event Sponsors

The Vermont Gran Fondo wouldn’t be possible without founding sponsors bMighty2 and the Addison Independent; and event sponsors Addison County Chamber of Commerce, Caroline’s Dream, DrinkMaple, Frog Hollow Bikes, Hammer Nutrition, November Bicycles, RAD Innovations, Schneider & Palcsik Injury Lawyers, VBT Bicycling and Walking Vacations, Vermont Coffee Company, Vermont Ski+Ride Magazine, Vermont Sports Magazine, Vermont Sun Fitness Center, and Woodchuck Hard Cider and the. Support is also provided by the Vermont Department of Tourism and Marketing.

About the Vermont Gran Fondo Organizers

The Vermont Gran Fondo is produced by Cycle Addison County, Inc., which is chartered to support cycling in the region through programming, education, infrastructure and equipment. Its members include cycling enthusiasts and athletically inclined tourism and business development representatives.

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Susan Shashok
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Did you ever ride a penny-farthing (high wheel)?

Did you ever ride a penny-farthing (high wheel)?

This past summer, the Sheldon Museum here in Middlebury hosted a superb collection of antique bicycles. I was able to capture some fun moments when a group of riders brought their high wheels to ride in the area. Here are some warm up spins through the roundabout. Note the interesting ratchet pedaling system for the bike in the second video.

Below the videos are two fuzzy pictures of me, up on the first bike. I didn't ride it, but it was fun to sit on the seat. My legs were too short to reach both pedals anyway!

 

 

penny-farthing 
high wheel

Susan Shashok
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Five excerpts from an article featuring some of my beeswax suppliers, working hard to keep their bees healthy.

Five excerpts from an article featuring some of my beeswax suppliers, working hard to keep their bees healthy.

County's bees healthier than in many parts of U.S.; pesticides still a problem

By Gaen Murphree - read full article here: Addison County Independent

BeeGuy2533.jpg

DESPITE A NATIONWIDE decline in honeybee numbers because of increased use of chemicals, parasites and global warming, Andrew Munkres of Lemonfair Honeyworks said Vermont bees are generally doing OK because beekeepers are getting smarter. Independent photo/Trent Campbell

_________

 Addison County is a good place to be a bee compared to many other parts of the country, local beekeepers report. And that’s a good thing.

“Roughly one-third of the food we eat is pollinated by bees,” according to Cornwall beekeeper Andrew Munkres.

Nevertheless, honey bees and other pollinators here continue to face serious challenges from parasites, from climate change, and most especially from an increased presence of pesticides and other toxins in crops and in the environment.

Given honeybees’ critical role in creating our food, understanding how to reverse this trend is important to ordinary folks and dedicated beekeepers alike.

“Even though we’re having some troubles, it’s far, far worse in a lot of the country,” said New Haven beekeeper Kirk Webster, whose business is called Champlain Valley Bees and Queens. “I hear that all the time from my customers (in other states).

_________

 “The real problem is that the chemical and seed companies are putting all these chemicals on seed coatings. And they went and got the seed coatings classified as ‘treated articles’ ... so that they wouldn’t be regulated by state and federal pesticide authorities.”

As Mraz described it, seed companies coat corn and soybean seed to prevent a range of disease and insect problems, but don’t offer farmers the option to purchase untreated seed or seed treated for pests and diseases likely to be encountered in their particular area.

“They’re using a prophylactic seed treatment, same chemicals used in Texas as used in Vermont as used in California, Nevada — it doesn’t matter where you are. A third to half of those chemicals ... we don’t even have the pests for them probably,” said Mraz.

__________

Webster noted that he now tries to keep his bee yards clear of corn and soy fields.

“A few years ago was the one time I was really sure something had poisoned the bees,” said Webster. “I had one location that was right next to a great big cornfield, sort of wrapped around two sides of it. And the prevailing wind just blew right across there from the field right onto the bee yard all the time. And for two years in a row those bees all just went downhill and fell apart right in early June, which is usually when they’re building up to their peak.”

Webster would like to see more emphasis on organic farming.

Beekeepers know how important local farming is to their operations and emphasize a cooperative approach in figuring out how to help bees.

Still, Mraz, who runs one of the state’s largest apiaries, with hives in Addison, Chittenden and Franklin counties, notices that his Chittenden County bees and bees in places where there’s pastures and haying but less corn and soybean production tend to do better in recent years.

__________

 Webster was an early pioneer in not treating bees chemically to kill the mites, but instead breeding in mite-resistant Russian bee strains to fight the plague. He feels that the mites aren’t so much a problem in his apiary. Mraz uses an organic treatment and breeding to combat mites.

Munkres, who runs Lemonfair Honeyworks, also uses what he calls the “Darwin approach” to control mites through breeding in a number of different mite-resistant strains. He likens many of the chemical mite treatments to chemotherapy — the treatments destroy the mites but weaken the bees.

_______

 Mraz encouraged Addison County residents to create safe havens for bees — even just planting a little bee balm and then sitting back to enjoy the show when pollinators come buzzing.

“I think awareness is crucial. Awareness that there’s problems and anything you can do in your own garden or yard to help pollinators is crucial. To give them a safe environment and safe forage where they can thrive.

“Bees are incredibly adaptable,” Mraz added. “But we’re coming at them faster than they can adapt.”

Susan Shashok
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Middlebury Natural Foods Co-op Harvest Festival

Middlebury Natural Foods Co-op Harvest Festival

 Saturday Sept 17th

Noon - 3 pm

Middlebury Natural Foods Co-op

Come join me for music, food & fun at this popular event. I won't be selling products (you can buy inside the store). 

Instead, I will have tester jars open, answer questions and give away free samples of Deodorant and Peppermint Forest Foot Cream

Susan Shashok
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Valley Voice Article

Valley Voice Article

Blending Inspiration, Environmentalism And Social Responsibility In Caroline’s Dream

Tuesday June 14, 2016

By Cookie Steponaitis

 Susan and Caroline's Cruiser

Susan Shashok is like many Vermonters who were raised with a love of the environment and knowledge that handcrafted was best and as a child visited her grandmother and learned an immense amount about medicinal plants and home arts. “My grandmother Caroline was my inspiration,” explained Susan Shashok. “I remember her incredible knowledge of medicinal plants and her beauty regime that included products all from nature.”

Continue reading article

Susan Shashok
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Vermont Farm to Fork Fondo - 2016

Vermont Farm to Fork Fondo - 2016

Last Sunday was the Vermont Farm to Fork Fondo where Caroline's Dream set up a vendor booth and I cycled the smaller, 35 mile course. I am very proud to partner with Farm to Fork and gave away 500 Maple Lip Balms to all participants. It was a great day to ride and I am grateful to my events team for working from 5am - 7pm!

The Farm to Fork Fondo series is designed to bring awareness to, support and celebrate this symbiotic relationship between cyclists, farms and beautiful landscapes. All of the funds raised for the Fondo Volunteer Competition is donated to local farms and farm organizations. That means at the end of each Fondo, checks help local farmers with projects like building a new farm stand or creating a new website, and to help local organizations advance their causes like preserving the county's beautiful pastoral open space.


- Susan Shashok

 

 

Susan Shashok
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Don't take my word for it!

Don't take my word for it!

Can you hear the screen door squeak as you come in from a long day out in the heat? Gardening, hiking, cycling (go ahead and insert your favorite summer activity here). My products are always waiting to sooth, moisturize and rejuvenate. 

Our product pages have lots of reviews to read. Even better, take a moment and write an online review! 

 
Lip Balm Three Pack

So many good things to say about these lip products! They're handmade/homemade, natural, smooth, not sticky, refreshing, and delicious!! They're affordable and always shipped free!!! Thank you, [Susan], for your wonderful products!!! =) - Sheila

 

Deodorant

I got a stellar performance out of this deodorant, which I ordered last week. I wanted to give it a real run for its money before I reviewed it. I attended the Annual Memorial Day Bolder Boulder 10K Race, as a spectator, in 85 degrees and blistering sun. It was a long walk to the stadium where I sat for two hours enjoying the race. The humid bathroom at the stadium was probably 100 degrees, and I was dripping sweat as I helped my toddler granddaughter use the facilities. Yes, I was drenched. No, I didn't stink of BO. I woke up this morning with too much to do before showering, including taking a 1.5-mile walk outside in the sun. The deodorant from yesterday morning was still going strong. Sorry for the graphic account of the story. I wanted to report that Caroline's Dream Deodorant withstood a real-life challenge. It smells clean, light and fresh. Great job, Susan! Finally, something I can rely on that's all-natural and body-friendly! - Pamela 

 

Let me tell you how much I love this product. I got my husband to set up his video equipment so I could tell the world something important. Was it to let people know about my own small business? No! We made the video so I could let everyone know that this scrub is a fantastic way to take care of your skin. Yay for gentle exfoliation! Yay for all natural ingredients! Yay for Caroline's Dream! - Joanna 

Susan Shashok
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Made in Vermont - WCAX with Gina Bullard

Made in Vermont - WCAX with Gina Bullard

WCAX.COM Local Vermont News, Weather and Sports-

EAST MIDDLEBURY, Vt. -

Cruising around on her cargo bike, Susan Shashok means business, and she's doing business in a different way.

She makes hand-crafted skin care for her line, Caroline's Dream. Almost all of which is paleo-certified. Huh?

"Your skin is your largest organ, so what you put on it is just as important as what you put inside your body," Shashok said.   to continue reading

 

Susan Shashok
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Cyclocross Magazine IN REVIEW: CAROLINE’S DREAM SKIN CARE LINE

Cyclocross Magazine IN REVIEW: CAROLINE’S DREAM SKIN CARE LINE

cyclocross magazine review

 

by Daniel Curtain Jr.

With warming spring weather and everyone taking to the outdoors for ever more riding, the activity we all love and the resulting increased sun exposure can take its toll on our skin. Skin care and cycling are common bedfellows, with everything from chamois creams and embrocations to sunscreens and special detergents to clean technical wear.

But what about repairing damaged skin either from exposure to the elements or the inevitable tumble riders tend to take?

Caroline's Dream has a line of products designed to restore damaged skin. The company is run by Susan Shashok, but takes its name and ethos from Shashok’s grandmother, whose use of medicinal plants and home remedies inspired Shashok.

Click here to continue reading

Susan Shashok
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Gina Bullard from WCAX was here!

Gina Bullard from WCAX was here!

Gina Bullard WCAX Made in Vermont
It was a big day here - Gina Bullard from WCAX came to tape a segment of her Made in Vermont Show! Lots of action shots of me making product, a nice interview and some bonus footage of me riding Caroline's Cruiser. So much fun!
Susan Shashok
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