Why function is just as important as beauty.

Beeswax | Caroline's Dream

Great skincare products are supposed to nourish your skin, supporting and increasing your health in a functional way. Not just temporarily plumping, stretching or hiding skin that is dry, aging or damaged. I carefully choose base oils, herbs and essential oils that each play a valuable part in my formulas. No harsh chemicals, preservatives, fillers or concealers here, we don't need them!  Let your own beautiful skin have the spotlight.

Great skincare doesn't have to cost $200 per half ounce. I have been criticized for not charging more for my products. Yeah, I could compete equally with high end lines but I want mine to be accessible to everyday people. It's about integrity, I would never prey on people's desire to look and feel better about themselves. We both deserve better than that narrow way of looking at the world. 

I had to increase prices for a few items in 2018. Not my favorite thing to do but the cost of travel sized glass jars and some of the essential oils skyrocketed. I changed prices only on the items affected. I am firm in my mission to source only quality ingredients, not cheap fillers and handcraft each batch. 

Susan Shashok | Caroline's Dream

Handcrafted products means I am tied to every aspect of production, sales and customer interaction. Do I love sourcing the best ingredients, making a batch of cream extra smooth or writing personal notes in each order that goes out? Absolutely! I wouldn't have it any other way. 

Susan Shashok
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What does Certified Paleo mean?

 
I proudly display the Certified Paleo logo on my website. It shows which products have been confirmed to be FREE of grains, legumes, dairy, artificial colors, artificial preservatives and flavor enhancers by the Paleo Foundation.

 Sweet Almond Oil | Caroline's Dream
  You may have heard people talking about 'eating like a caveman' but I think of Paleo  as being thoughtful about what whole foods to eat. Foods restricted by the Paleo diet are common allergens. Many people sensitive to these allergens find they feel better and have more energy while eating a Paleo diet.

  Skincare isn't exactly on the menu, but our skin is the largest organ in the body and what we put on our skin can be just as important and what we consume. You don't have to be on a Paleo diet to use my skincare line, but I am sure you can appreciate that it has been certified to be free of all kinds of artificial junk. Followers of the Paleo diet? I have your back and understand your desire to seek out products that reflect the extra care you take in living your life. 
  I have been eating Paleo for several years and was diagnosed with Hashimoto's (an autoimmune thyroid disease) in 2016. It has been a difficult learning curve, but I am managing my Hashimoto's by following a strict Autoimmune Protocol diet ever since. When I don't follow the diet, my body reacts with pain and inflammation for days or weeks.
 
  Everyone has their challenges, luckily mine can be addressed with good food, exercise, downtime and of course, wonderful skincare to keep my skin hydrated and happy. - Susan
Susan Shashok
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Middlebury Block Party on August 2, 2017

I had so much fun doing a pop-up store in Middlebury Mountaineer last week! It was celebrating downtown Middlebury stores weathering the train bridges construction for three weeks. 

I gave away a ton of free samples and met many excited customers.Thank you Steve Atocha, BMP and my Middlebury Community!

Susan at Middlebury Mountaineer Pop up at Middlebury Mountaineer

Caroline's Dream pop up store

Susan Shashok
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Countdown to Vermont Gran Fondo 2017

Countdown to Vermont Gran Fondo 2017

Vt gran fondo

 

Three days until free samples of my chamois cream go out for all 370+ participants in the gift bags. Come say hi to myself & riding buddy, Dennis as we navigate the piccolo course. See you at the after party!

Susan Shashok
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Vermont Gran Fondo is coming!

Vermont Gran Fondo is coming!

Written by Addison County Chamber of Commerce  - June 14, 2017


Middlebury, Vermont—For the first time in its four years of welcoming riders from around the globe to Addison County’s world-class cycling routes, the Vermont Gran Fondo will invite cyclists to literally ride into the event’s après-ride party.

Woodchuck Cider House at 1321 Exchange Street in Middlebury will be the staging ground for the Fondo’s start and finish on Saturday, July 1—and, from 2 to 7 p.m., the site of live music, farm-sourced food, and craft-brewed beverages.

Vermont Gran Fondo

As part of the event’s registration fee, Vermont Gran Fondo registrants will receive tokens to redeem for food and drink. But friends and family, are welcome to join them and, if they’d like to share in what’s available, pay cash.

Food purveyors will include the internationally inspired tacos of Caja Madera Food Truck; the pan-Asian delicacies of Thai at Home; homegrown pies from the NOFA-VT Pizza Oven; and the farm-to-spoon sweetness of LuLu Ice Cream.

In addition to hosting and Gran Fondo founding sponsor Woodchuck Cider, two other local establishments, Lincoln Peak Vineyard (wine) and the Drop-In Brewery (beer), will be vending. Non-alcoholic drinks will be available too.

Shane Murley and his six-piece band will provide music in support of the mellow, cool-down vibe.

Riders who want to scrub up before enjoying the après-ride party can take a complimentary shower until 5:30 p.m. at Vermont Sun Fitness Center, just a few pedal strokes away at 812 Exchange Street. And a hose in front of the Cider House will be available for cleaning bikes post-ride.

Registration fees are $125 for the Gran route; $115 for either of two Medio routes (difficile and facile); $80 for the Piccolo route—but rates will increase on June 16th to $140, $130, $85 respectively. In addition to après-ride food and drink, participants receive professional ride-day photography, SAG and mechanical support en route, well-stocked rest stops, and a Klean Kanteen stainless steel cup. Riders who upload their climb times to Strava will also have a chance to win KOM and QOM honors.

A gran fondo is a one-day bicycle event, first popularized in Europe, that emphasizes participation over competition. It’s typically characterized by a festive atmosphere, camaraderie, and post-ride food and drink.

For more information and to register, go to www.VermontGranFondo.com.

Event Sponsors

The Vermont Gran Fondo wouldn’t be possible without founding sponsors bMighty2 and the Addison Independent; and event sponsors Addison County Chamber of Commerce, Caroline’s Dream, DrinkMaple, Frog Hollow Bikes, Hammer Nutrition, November Bicycles, RAD Innovations, Schneider & Palcsik Injury Lawyers, VBT Bicycling and Walking Vacations, Vermont Coffee Company, Vermont Ski+Ride Magazine, Vermont Sports Magazine, Vermont Sun Fitness Center, and Woodchuck Hard Cider and the. Support is also provided by the Vermont Department of Tourism and Marketing.

About the Vermont Gran Fondo Organizers

The Vermont Gran Fondo is produced by Cycle Addison County, Inc., which is chartered to support cycling in the region through programming, education, infrastructure and equipment. Its members include cycling enthusiasts and athletically inclined tourism and business development representatives.

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Susan Shashok
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Vermont Farm to Fork Fondo - 2016

Vermont Farm to Fork Fondo - 2016

Last Sunday was the Vermont Farm to Fork Fondo where Caroline's Dream set up a vendor booth and I cycled the smaller, 35 mile course. I am very proud to partner with Farm to Fork and gave away 500 Maple Lip Balms to all participants. It was a great day to ride and I am grateful to my events team for working from 5am - 7pm!

The Farm to Fork Fondo series is designed to bring awareness to, support and celebrate this symbiotic relationship between cyclists, farms and beautiful landscapes. All of the funds raised for the Fondo Volunteer Competition is donated to local farms and farm organizations. That means at the end of each Fondo, checks help local farmers with projects like building a new farm stand or creating a new website, and to help local organizations advance their causes like preserving the county's beautiful pastoral open space.


- Susan Shashok

 

 

Susan Shashok
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Cyclocross Magazine IN REVIEW: CAROLINE’S DREAM SKIN CARE LINE

Cyclocross Magazine IN REVIEW: CAROLINE’S DREAM SKIN CARE LINE

cyclocross magazine review

 

by Daniel Curtain Jr.

With warming spring weather and everyone taking to the outdoors for ever more riding, the activity we all love and the resulting increased sun exposure can take its toll on our skin. Skin care and cycling are common bedfellows, with everything from chamois creams and embrocations to sunscreens and special detergents to clean technical wear.

But what about repairing damaged skin either from exposure to the elements or the inevitable tumble riders tend to take?

Caroline's Dream has a line of products designed to restore damaged skin. The company is run by Susan Shashok, but takes its name and ethos from Shashok’s grandmother, whose use of medicinal plants and home remedies inspired Shashok.

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Susan Shashok
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