Susan's Story

Caroline Ridge Trevose, PA      Susan Shashok Caroline's Dream   

That pretty lady on the left is my grandmother, Caroline. Her love of medicinal plants and home arts inspired me to make my first moisture cream. My business model reflects my time at UVM, love of bicycling and years working in Vermont, especially when I managed a Ben & Jerry's store in Shelburne.
The "Ben & Jerry's Effect" of Environmental and Social Responsibility are a big part of my daily operations. From carefully sourced packaging & ingredients to my small batch manufacturing practices to a new cargo bike company vehicle (Caroline's Cruiser) to engaging my community by partnering with others who share my mission of Health & Wellness.
I started Caroline's Dream because I couldn't find any chemical-free products that worked on my sensitive, acne prone skin. So I mixed my love of science, herbal training and college degree to create an effective & delightful to use line of products. Skin is the largest organ in the human body, the quality of what we apply to the surface of our bodies is just as important as the quality of the food we consume.
I am an avid bicyclist, yogini and local elected official. I really enjoy empowering people (especially women) to see themselves as strong community participants and leaders of our world. Celebrate your strengths, but remember - health and wellness are key to living a joyful life!


Made in Vermont Caroline's Dream VT  Made in VT crew
Learn more about my Company by clicking: WCAX, TV Feature - "Made in Vermont":

or watch some summer Fondo adventures: